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| Persuasion can influence people both consciously and subconsciously. Consciously, people generally act on facts, know what is going on and why it is happening. Subconsciously, however, people are vaguely aware of feelings and attitudes. Certain words and pictures can trigger those feelings and attitudes that encourage a person to act, for example, to buy a product. A brand image can deliberately act on the conscious or subconscious parts of the mind or both. Brand image creates a social stereotype or standardised idea. To be a successful persuasive tool, the stereotype must carry desirable associations such as self-worth, vitality, comfort, security or prestige. These associations offer the direct and indirect rewards gained from taking action on the basis of the persuasive message. CPA Network CPC Advertising CPM Advertising Banner Advertisers CPA Network CPC Advertising CPM Advertising Banner Advertisers |